BrainJuicer Group lists on AIM
5th December 2006
BrainJuicer Group PLC, one of Europe's leading online market research agencies, today announces the commencement of dealings of its Ordinary Shares on the AiM Market of the London Stock Exchange. Teather & Greenwood Landsbanki is the Company's Nominated Adviser and Broker. The stock market EPIC is BJU.
UK based BrainJuicer was established in 1999 to provide quantitative online research using innovative, bespoke software to produce insightful market research for large multinational companies. BrainJuicer has over 80 clients, including 10 of the world's top 50 companies (FT 500, September 2006) and is regarded as one of the leading innovators in the research industry. The Company is focused on assisting clients throughout their development process by providing rich diagnostics to enable clients to better understand consumers and then identify the strongest product, pack and advertising ideas and how best to develop them. The Board's objective is to position the Company as an international market-leading research agency.
Placing and Admission Statistics
Placing Price 108p
Number of New Ordinary Shares to be issued pursuant to the Placing 1,388,900
Number of Ordinary Shares in issue immediately following Admission 12,550,613
Percentage of the Company's enlarged issued share capital being placed 11.07 per cent.
Market capitalisation of the Company at the Placing Price #13.55 million
Gross proceeds of the Placing available to the Company #1.50 million
Estimated net proceeds of the Placing receivable by the Company #1.01 million
John Kearon, Chairman and Chief Executive of BrainJuicer, commented: "We are pleased that the flotation has been successfully completed and are delighted with the support received from our new shareholders. BrainJuicer is one of the first companies to make full use of the Internet's interactive capabilities, adding deep qualitative understanding to robust quantitative research and reducing research timescales.
"The Company's innovative research methodology and bespoke software positions BrainJuicer favourably to tap into the fast growing sector of online market research. The Company aims to remain at the forefront of market research through developing innovative research techniques to drive the business forward. We look forward to continued growth."
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For further information, please contact: BrainJuicer plc
John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000
www.brainjuicer.com
Teather & Greenwood Landsbanki
James Maxwell / Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000
www.teathers.com
Media enquiries: Abchurch Communications
Heather Salmond / Leena Patel Tel: +44 (0) 20 7398 7704 /
+44 (0) 20 7398 7711
Heather.salmond@abchurch-group.com www.abchurch-group.com
Notes to the Editors:
About BrainJuicer (www.brainjuicer.com)
BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 10 of the world's top 50 companies (FT 500 September 2006).
BrainJuicer operates in a growing sector of the US$23bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres.
Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including:
A SCALEABLE ONLINE-ONLY BUSINESS MODEL. UNLIKE THE TRADITIONAL RESEARCH companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model.
RESEARCH PLATFORM THAT DELIVERS GREATER DIAGNOSTIC INSIGHT. BRAINJUICER HAS developed tools and award-winning techniques that enable it to provide a greater level of diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services.
SPEED. BRAINJUICER'S AUTOMATED RESEARCH TECHNIQUES ENABLE IT TO CONDUCT complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services.
To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US.
The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK.
About Unilever Ventures
Formed in 2002 and fully backed by Unilever Plc, Unilever Ventures is a venture capital firm providing funding and management skills to start-up and early stage businesses looking for successful growth. Having initially focused purely on start-up investments, UV now consider investments at later stages as well, including expansion-led capital and management buyouts with an enterprise value of up to €50m.
To date, UV has invested in nearly 20 businesses, mainly in the UK, originating both from within Unilever and from external sources. Its focus is to support businesses that deliver a compelling consumer proposition in growth markets, whether that be product or service led. It also has interests in several technology-led businesses which have emerged through Unilever’s leading research labs.
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