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From 9^th February Boots exclusively offers Smooth Skin, a revolutionary product that uses iPulse Intense Pulsed Light (IPL) technology from CyDen to permanently reduce body hair. Previously only available in salons, this is the first time iPulse IPL technology has been available in a format that’s small and affordable enough to use at home.

For years we’ve had to rely on the trusty razor and waxing strips to de-fuzz our bodies, keeping us feeling attractive and confident. Whilst they help us to achieve silky skin, they also have their pitfalls; the results are only short term, shaving has to be done regularly, waxing can be messy and painful and visiting a salon for hair removal can be expensive.

With Boots Smooth Skin, results give permanent reduction, the treatment is virtually pain free and it’s significantly cheaper than salon treatments. A course of IPL permanent hair reduction on the armpits, full legs and bikini line in a salon could cost in excess of Ł3,000.[1] By investing in Boots Smooth Skin consumers can save approximately Ł2,750.

Research by Boots has revealed the average woman in the UK spends on average a staggering 61 days of her life[2] ensuring she is super-smooth, so it’s not surprising that if women had the chance, 80% would remove body hair permanently.

This technological advancement will also be a welcome relief as the research shows that the average woman in the UK spends a staggering Ł3,618 removing hair over her lifetime[3].

With summer fast approaching now is a great time to ensure that you are fuzz free with Boots Smooth Skin and never again will you have to spend endless hours and cash waxing and shaving.

Boots Smooth Skin will be available in stores throughout the UK from 9^th February. Retailing at an introductory price of Ł249.99 until 5^th May - standard retail price is Ł299.99.

For more information, samples or images please contact the Boots Press Office on 0207 908 6506 or bootspressoffice@lexispr.com. Case studies are available on request

· Boots Smooth Skin is available in larger Boots stores and on Boots.com and retails at Ł299.99 (except during introductory promotion)

· Because the system uses IPL it is not suitable for all skin types and should not be used on dark brown or black skin – please refer to fact sheet

· Boots Smooth Skin has been developed with iPulse technology in conjunction with the Boots Centre for Innovation

· Boots Centre for Innovation has been set up to work closely with early stage companies or inventors to develop pioneering products. Established in 2007, the Boots Centre for Innovation welcomes entrepreneurs from around the world to present their health & beauty concepts for consideration. http://www.bootsinnovation.com/

· iPulse technology is at the heart of iPulse Intense Pulsed Light (IPL) systems for professional and now consumer use - sold in more than 60 countries, designed and developed by Wales based CyDen Ltd

[1] Prices based on an average cost of IPL hair removal across 3 salon treatment providers of IPL for under arms, full legs and bikini line, based on six treatments

[2] Based on 12 hour days over 45 years (removing hair between the ages of 15 and 60), removing hair 18.8 minutes a week – Research conducted by Redshift for Boots among 1003 consumers

[3] Based on 12 hour days over 45 years (removing hair between the ages of 15 and 60), removing hair 18.8 minutes a week and spending Ł6.70 a month