How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand

In an era when few women get multi-million-dollar financings to expand their businesses, and even fewer black women do, Beauty Bakerie’s Cashmere Nicole is a standout. She stuck with her idea for a new lipstick brand and makeup company even as she battled breast cancer as a single mom. Now Beauty Bakerie has a cult following for its no-smudge liquid lipsticks, known as “lip whip,” that cost $20 a tube online and come in dozens of colors like honey and raspberry tiramisu. It is closing in on $5 million in revenue for the year, and counts Olympic gold medalist Gabby Douglas as a partner and consumer-goods giant Unilever as its lead investor in a recent $3 million seed round.


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